Notice regarding capital and business alliance between Bushiroad Inc. and TEAM JOY CO., LTD

    Notice regarding capital and business alliance between Bushiroad Inc. and TEAM JOY CO., LTD

    We are pleased to announce that TEAM JOY CO., LTD. (Head office: Shibuya-ku, Tokyo; President and CEO: BAI Jin; hereinafter referred to as “Team Joy”) has entered into a business tie-up, including Series A financing, with Bushiroad Inc. (Head office: Nakano-ku, Tokyo; President: Yoshitaka Hashimoto; Securities Code: 7803; hereafter, “Bushiroad”),.
    Bushiroad is engaged in planning and developing TCG and digital games and the planning, production, and production of animations.

    Business Overview of Team Joy
    Team Joy is a company that aims to be one of the largest Japanese operators of foreign animation content in Japan.
    We have distributed numerous foreign animated films such as “THE LEGEND OF
    HEI”, “WHITE
    SNAKE”, “NEW GODS: NEZHA REBORN,” and “Mini Mame-chan,” as well as live-action films such as “THE CROSSING” and “DETECTIVE CHINATOWN 2,” which won numerous domestic and international awards.
    In film production, we have opened up a new entertainment market by producing and cooperating in the filming in Japan of “DETECTIVE CHINATOWN 3”, which ranked 6th worldwide box-office revenue in 2021. In addition, we are also investing, planning, and producing an animated film, “Blue Thermal” (distributed by TOEI COMPANY,LTD.), which was released this year 2022, as well as planning and producing other Japanese movies.

    Purpose of the Alliance
    Team Joy aims to develop new businesses and expand its existing businesses by raising its first Series A financing with the goal of an Initial Public Offering.
    Team Joy and Bushiroad will effectively utilize both companies’ management resources and management know-how to work together to create new businesses and new IPs on a global scale.

    Outline of the Alliance
    1. Team Joy aims to become one of Japan’s leading foreign ACG management teams based on the fusion and exchange of domestic and foreign cultural industries.
    By expanding the scope of collaboration, We will further grow overseas development of excellent Japanese IP, including remarkable content owned by Bushiroad Group, and develop and expand new overseas content in the Japanese market.
    Through the collaboration with Bushiroad, we intend to expand our business in the growing Asian market.

    2. Bushiroad Group’s generic strategy is to be an IP developer developing various businesses such as animation, games, music, events, and merchandising based on its IP. Through this capital and business alliance, the two companies intend to effectively utilize their respective management resources and know-how to jointly create new business and IP globally.